New Salisbury shop the future of charity retail New Salisbury shop the future of charity retail

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Innovative new Salisbury shop is the future of charity retail

Sailors' Society's new charity shop at 17-19 Catherine Street, Salisbury
Sailors' Society's new charity shop at 17-19 Catherine Street, Salisbury

A new charity shop, which ditches the fusty image traditionally associated with charity shops in favour of a fresh approach, will open on 2 June at 17-19 Catherine Street, Salisbury by Southampton based Sailors’ Society.

The store will have a quirky boutique feel, using industrial décor including container-like dressing rooms and crates to reflect its work with merchant seafarers.

Located where famous Salisbury violin maker Benjamin Banks lived and worked in the 18th century, the charity shop is being launched by Sailors’ Society’s new commercial team including south coast retail manager Paul Long-Collins, who has 35 years’ experience with household name brands including B&Q, John Lewis and Wyevale Garden Centres.

Paul said: “Charities are realising that we need to move away from the car boot or jumble sale feel, towards giving customers a more upmarket and enjoyable experience.

“The high street is becoming more competitive, with so many charities in the retail market, so we’ve been driven by a new vision to make charity retail more exciting.

“When our Eastleigh shop opened last week, it attracted a lot of attention with people queuing around the block, eager to see what was on show.”

The Salisbury shop is the second of four new shops the charity plans to roll out this year, with others due to open in Southampton and Poole. It already has shops in Farnborough and Aberdeen as well as the one in Eastleigh.

Sailors’ Society also opened its first BySea Coffee Lounge in March, which serves BySea coffee, the charity’s ethically sourced, socially responsible brand, with all profits going towards its work supporting seafarers around the world.

Sailors’ Society’s director of development, Adam Stacey, said: “These shops are a way for us to diversify our income so that, even in these challenging financial times, we can continue the vital work we do supporting hundreds of thousands of seafarers in need around the world.

“More than 90 per cent of everything we own comes by sea, sometimes at great cost to seafarers, who often come from the world’s poorest communities, spending up to a year at sea at a time and facing incredible loneliness, storms and even pirate attacks.”